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Content Writer Job Description: Top Duties and Qualifications

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Content Writer Job Duties

  • Ensuring that all content is legally compliant and free of errors by conducting research and collaborating with legal experts when necessary
  • Developing and writing original content such as articles, blog posts, or product descriptions
  • Conducting research to determine the topics that are most relevant to readers in a given industry or field
  • Identifying the target audience and adapting content accordingly to appeal to their interests and needs
  • Writing, editing, and proofreading text content for websites, brochures, magazines, journals, or other publications
  • Creating engaging content that will resonate with specific audiences and encourage them to take action
  • Researching topics and interviewing experts within a specific industry to gather information for articles or blog posts
  • Reviewing content for grammar, spelling, punctuation, and style errors before publishing it to ensure that it meets the publication’s standards for presentation
  • Developing strategies to increase website traffic and engagement through the use of SEO best practices, including title tags, meta descriptions, headers, and keyword placement

Content writers’ salaries vary depending on their level of education, years of experience, and the type of content they are writing. They may also earn additional income through freelance work or commissions.

Demand for content writing will stem from the continued growth of e-commerce and online advertising. Content writers will be needed to write product descriptions, social media posts, and digital ads that are clear and engaging.

Content Writer Job Requirements

Education: Content writers are typically required to have at least a bachelor’s degree. Some of the most common majors for content writers are English, journalism, creative writing and communications.

Many employers prefer to hire candidates who have a master’s degree in English, creative writing or communications. These degrees provide students with the skills and knowledge they need to become successful content writers.

Training & Experience: Content writers typically receive on-the-job training. This training may include learning the company’s style guide and how to use the content management system. Training may also include learning about the company’s products or services.

Content writers can also receive training through internships. During an internship, a content writer can learn about the industry and the company’s products or services. They can also learn about the style guide and how to use the content management system.

Certifications & Licenses: Though content writers do not have any required certifications, they can earn certifications to show their expertise in a topic and increase their earning potential.

What does a Content Writer do?

Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They master different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.

When writing a Content Writer job description, start by introducing the job and company to prospective Content Writers. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

“Company ABC is looking for a Content Writer to join our growing editorial team. This is an exciting opportunity to find new ways to connect with our audience and grow traffic to our website. We’re a 100% remote company and welcome applicants from anywhere in the United States to apply.

Content Writer skills and qualifications

Content writers typically need a bachelor’s degree. Many have a master’s degree, and companies that specialize in fields like science or mathematics may prefer Ph.D.s or people with experience in a niche area. Content Writers can also complete additional training and certifications from community colleges, online organizations and universities. These qualifications aren’t required for all positions, and many writers advance through their careers with only a bachelor’s degree and real-world experience.

Writers can find entry-level work out of college or even while completing their degrees. Many writing jobs may only require one or two years of experience, and some companies hire candidates with internships or work done while in college as substitutes for real-world experience. For mid-level writers or Content Writers working on complex projects, three years of experience or more is acceptable.

A Look at a Freelance Content Writer Job

I mean you are in the customer service industry right? You are providing a service to a client or customer of yours, whether it’s a social media post or an email, your job is to deliver a top notch article.

Most of your freelance writing will be for online content. Understanding content writing is important. For example, within blog writing, there is long-form content, in-depth content, product reviews, listicles, etc.

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About The Author

Hi I’m Elna and I’m a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

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Hi, In most cases I do since this is my digital marketing niche and I like to use my skills when I write! But not every post is optimized for SEO – sometimes I have a story to tell like my latest one on being a commodity writer. This isn’t a searchable term but it’s a post that needs to be written and read.Reply to Elna

Hi Elna, Thank you so much for sharing your valuable information. I think these 10 points of Content Writing tips will be more effective for Bloggers. Thanks again for your helpful article! Keep going on great content like this.Reply to Alam

Hey there! I’ve been a content writer for 6 years now, and this article is a great refresher. I’ve noticed a lot more writers in the industry nowadays. I think it’s a great combo of people wanting to be independent + lots of businesses moving online. Lots of people like to complain that the market is “oversaturated”. I don’t believe in that. There’s a little corner out there for everyone, you just have to carve it for yourself. You would think that there’s less work because more people are hoarding money. But it’s actually quite the opposite! I’m excited to see how the freelance writing industry grows in the future.Reply to Destiny

Hi Elna, It’s good to hear some practical tips from an experienced freelance writer like you! It’s great you could turn writing into a full time earning source within 6 months of starting only. Inspirational! Thanks! I am Financial writer too trying to establish a portfolio for myself! I know it’s not that easy, I can say it from my own experience. Its not same for all! Some grow early while it takes more time for others to establish as a popular writer.Reply to Harleen

Hi Elna, I’m a newbie writer and would love to be a content writer. My problem is that I don’t know what niche to start with. I’m most comfortable writing about MMO and cryptocurrency. Do you suggest I start a blog on these two? Also from your writeup, it seems content writers don’t usually need much specialisation. Since they write for different businesses and it’s still all about web content. And thanks for the post. It’s very informative for a starter.Reply to Claudius

Hi, The best writers are specialized in their niche topic. While you can make money as a generalized writer, I feel it’s more time consuming to research and understand each topic you write about. Cryptocurrency is a popular niche so stick with that.Reply to Elna

Hi Kathy, You can rate per project but I find that businesses might find look at that price and say “whoa!” She wants $600 for this project? I personally like to base my rate per 500 words. I’ve had success doing this. As for a starting rate, I do encourage my students to start at this rate for most online blogging projects. If you are a white paper writer or a resume writer or a magazine writer, your rate will differ significantly. But, since my course is based on my experience as a freelance blogger, this is what I share in my course.Reply to Elna

Hi Elna, thank you so much for this informative post. I am a newbie content writer I only have a marketing blog with few blog posts. My question is, how do I know which content to go with and how should be the pricing strategy for my content?Reply to Primrose

Hi Primose! You’re welcome! So glad you found this post helpful! As far as which content to go with, I would make sure you are reading other content marketing blogs and gathering ideas for future projects and blog posts. You can also use Buzzsumo to check what is popular in your niche topic! As for a pricing strategy, I tell my writers for blog writing to price at around $.10/word. All other types of copy like website copy, landing page copy goes up!Reply to Elna


How to Write a Business Introduction Letter (With Examples)

Because the letter makes a few claims (e.g., a 30% acquisition cost reduction), the full proposal should explain how the seller arrived at each number. This is a great example, but keep in mind that it lacks two key elements: an adequate CTA and a signature. We recommend including both.

Free Business Proposal Letter Template

How to Write a Business Introduction Letter (With Examples)

When a business is expanding its market, or it wants to communicate with another company or organization, it might send out a business introduction letter. This can help show potential customers or other organizations what a business does, what products and services it offers and how it can help the market or other related businesses.

However, there are several elements to include in a business introduction letter, especially between audiences, such as consumers or other corporations. In this article, you will learn how to write a business introduction letter with templates and examples.

What is a business introduction letter?

A business introduction letter is a way for companies to introduce themselves to potential customers, partner businesses, distributors, investors or other individuals or organizations to describe products or services that they offer. Additionally, company introduction letters may be categorized as either business-to-business, where a company writes to another business, and business-to-customer, where the business writes to its market or clientele.

A business-to-business letter of introduction might commonly be used by businesses introducing their products, services or intent to another business. The intent behind this type of business introduction letter may be to describe a possible partnership, request investment opportunities, or, if a company’s niche market is other businesses, they might use an introduction letter to describe the products and services that they offer.

A company might use a business-to-customer, or business-to-consumer, introduction letter to introduce a sale, new products, discounted services or alert a specific market to a new company’s arrival.

What style considerations are common in business writing?

Business writers tend to prioritize clear and concise communication. When writing in business, carefully considering the following style elements, along with your purpose and audience, can help you communicate more effectively:

Active voice. One skill in business writing is how to tactfully take ownership or distribute blame for certain actions. Active voice refers to a sentence structure that places the actor of the sentence as its grammatical subject. In general, active voice comes across as clearer, more direct, and more concise than passive voice, which are all elements of good business writing. However, the passive voice can be a useful tool in legally-sensitive writing, because the passive voice can convey what has occurred without naming names.

Jargon. Generally, your audience will prefer plain, straightforward language over jargon, because it allows them to read your writing quickly without misunderstandings. However, you may encounter what looks like jargon. Ask yourself if this language may be functioning as shorthand or whether it’s helping establish expectations or norms in business relationships. Understanding your audience and why they may choose to either use or avoid jargon will help you determine what is most appropriate for your own writing.

Tone. While business writing should be clear and concise, “concise” does not necessarily mean “blunt.” As you write, think about how your relationship to the reader and about how your audience may interpret your tone. Consider the following examples:

Nobody liked your project idea, so we are not going to give you any funding.
After carefully reviewing this proposal, we have decided to prioritize other projects this quarter.

While the first example may be more direct, you will likely notice that the second sentence is more diplomatic and respectful than the first version, which is unnecessarily harsh and likely to provoke a negative reaction.

Standard Business Proposal Letter Format

Check out each of the major components of an effective business proposal letter below, starting with business headings, continuing on with an introduction, statement of purpose, and call-to-action, and wrapping up with a strong outro.



Statement of Purpose



Business headings provide a formal touch for your business proposal letter and include contact information for your business as well as the recipients, such as the business name, address, and points of contact. For more informal business proposal letters or proposal letters you send via email, you can consider omitting this portion of your letter.

Your introduction is an opportunity to re-introduce yourself and remind your lead, prospect, or recipient why you’re sending the associated proposal. This also gives you a chance to provide any relevant social proof to prime them before reading your full proposal, as well as tease the overall purpose.

This acts as a summary of the most important contents of your business proposal: their problem, your solution, and the benefits the prospect will receive. This gives you a chance to highlight the most important points of your proposal and accurately communicate your elevator pitch or USP for the scanning reader.

Conclude with a sentence that tells the reader what to do next. Usually, this next step will be to read your attached proposal, but it can also be to request a call or meeting to review the proposal together or to ask and answer any questions that may have arisen after reviewing. If this is the case, use concrete language with a specific ask, such as "use my Calendly link to book a time to connect this week."

End with a polite outro stating how excited you are about the opportunity to work together. Then, sign the document if it’s a physical copy, or use a professional email signature if you’re sending it via email. Include your contact information in the signature so they can reach you.

About This Article

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To write a business letter to customers, use a professional-looking letterhead that features your business name or logo. Open with a polite salutation and state the purpose of the letter right away in the first line. To establish an assertive tone, be sure to write in the active voice, adding any relevant details to clarify the letter’s purpose. Wrap up your letter with a call to action and don’t forget to proofread the letter carefully before sending it out! For more tips on writing in the active voice, read on!