Content Writer Job Description: Top Duties and Qualifications

About The Association
Combining the strengths of the American Institute of CPAsand the Chartered Institute of Management Accountants, we empower the world’s most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Content Writer Job Duties

  • Ensuring that all content is legally compliant and free of errors by conducting research and collaborating with legal experts when necessary
  • Developing and writing original content such as articles, blog posts, or product descriptions
  • Conducting research to determine the topics that are most relevant to readers in a given industry or field
  • Identifying the target audience and adapting content accordingly to appeal to their interests and needs
  • Writing, editing, and proofreading text content for websites, brochures, magazines, journals, or other publications
  • Creating engaging content that will resonate with specific audiences and encourage them to take action
  • Researching topics and interviewing experts within a specific industry to gather information for articles or blog posts
  • Reviewing content for grammar, spelling, punctuation, and style errors before publishing it to ensure that it meets the publication’s standards for presentation
  • Developing strategies to increase website traffic and engagement through the use of SEO best practices, including title tags, meta descriptions, headers, and keyword placement

Content writers’ salaries vary depending on their level of education, years of experience, and the type of content they are writing. They may also earn additional income through freelance work or commissions.

Demand for content writing will stem from the continued growth of e-commerce and online advertising. Content writers will be needed to write product descriptions, social media posts, and digital ads that are clear and engaging.

Content Writer Job Requirements

Education: Content writers are typically required to have at least a bachelor’s degree. Some of the most common majors for content writers are English, journalism, creative writing and communications.

Many employers prefer to hire candidates who have a master’s degree in English, creative writing or communications. These degrees provide students with the skills and knowledge they need to become successful content writers.

Training & Experience: Content writers typically receive on-the-job training. This training may include learning the company’s style guide and how to use the content management system. Training may also include learning about the company’s products or services.

Content writers can also receive training through internships. During an internship, a content writer can learn about the industry and the company’s products or services. They can also learn about the style guide and how to use the content management system.

Certifications & Licenses: Though content writers do not have any required certifications, they can earn certifications to show their expertise in a topic and increase their earning potential.

What does a Content Writer do?

Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They master different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.

When writing a Content Writer job description, start by introducing the job and company to prospective Content Writers. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

“Company ABC is looking for a Content Writer to join our growing editorial team. This is an exciting opportunity to find new ways to connect with our audience and grow traffic to our website. We’re a 100% remote company and welcome applicants from anywhere in the United States to apply.

Content Writer skills and qualifications

Content writers typically need a bachelor’s degree. Many have a master’s degree, and companies that specialize in fields like science or mathematics may prefer Ph.D.s or people with experience in a niche area. Content Writers can also complete additional training and certifications from community colleges, online organizations and universities. These qualifications aren’t required for all positions, and many writers advance through their careers with only a bachelor’s degree and real-world experience.

Writers can find entry-level work out of college or even while completing their degrees. Many writing jobs may only require one or two years of experience, and some companies hire candidates with internships or work done while in college as substitutes for real-world experience. For mid-level writers or Content Writers working on complex projects, three years of experience or more is acceptable.

A Look at a Freelance Content Writer Job

I mean you are in the customer service industry right? You are providing a service to a client or customer of yours, whether it’s a social media post or an email, your job is to deliver a top notch article.

Most of your freelance writing will be for online content. Understanding content writing is important. For example, within blog writing, there is long-form content, in-depth content, product reviews, listicles, etc.

Share this post with your friends!

About The Author

Hi I’m Elna and I’m a freelance writer and mom blogger. I help people just like you become a profitable freelance writer. Within 6 months of starting my freelance writing business from scratch I was able to earn a full-time living as a part-time freelance writer while taking care of my twin toddlers. Check out my free email course Get Paid to Write Online and learn the steps you need to take to be a freelance writer.

Leave a Reply Cancel reply


Hi, In most cases I do since this is my digital marketing niche and I like to use my skills when I write! But not every post is optimized for SEO – sometimes I have a story to tell like my latest one on being a commodity writer. This isn’t a searchable term but it’s a post that needs to be written and read.Reply to Elna

Hi Elna, Thank you so much for sharing your valuable information. I think these 10 points of Content Writing tips will be more effective for Bloggers. Thanks again for your helpful article! Keep going on great content like this.Reply to Alam

Hey there! I’ve been a content writer for 6 years now, and this article is a great refresher. I’ve noticed a lot more writers in the industry nowadays. I think it’s a great combo of people wanting to be independent + lots of businesses moving online. Lots of people like to complain that the market is “oversaturated”. I don’t believe in that. There’s a little corner out there for everyone, you just have to carve it for yourself. You would think that there’s less work because more people are hoarding money. But it’s actually quite the opposite! I’m excited to see how the freelance writing industry grows in the future.Reply to Destiny

Hi Elna, It’s good to hear some practical tips from an experienced freelance writer like you! It’s great you could turn writing into a full time earning source within 6 months of starting only. Inspirational! Thanks! I am Financial writer too trying to establish a portfolio for myself! I know it’s not that easy, I can say it from my own experience. Its not same for all! Some grow early while it takes more time for others to establish as a popular writer.Reply to Harleen

Hi Elna, I’m a newbie writer and would love to be a content writer. My problem is that I don’t know what niche to start with. I’m most comfortable writing about MMO and cryptocurrency. Do you suggest I start a blog on these two? Also from your writeup, it seems content writers don’t usually need much specialisation. Since they write for different businesses and it’s still all about web content. And thanks for the post. It’s very informative for a starter.Reply to Claudius

Hi, The best writers are specialized in their niche topic. While you can make money as a generalized writer, I feel it’s more time consuming to research and understand each topic you write about. Cryptocurrency is a popular niche so stick with that.Reply to Elna

Hi Kathy, You can rate per project but I find that businesses might find look at that price and say “whoa!” She wants $600 for this project? I personally like to base my rate per 500 words. I’ve had success doing this. As for a starting rate, I do encourage my students to start at this rate for most online blogging projects. If you are a white paper writer or a resume writer or a magazine writer, your rate will differ significantly. But, since my course is based on my experience as a freelance blogger, this is what I share in my course.Reply to Elna

Hi Elna, thank you so much for this informative post. I am a newbie content writer I only have a marketing blog with few blog posts. My question is, how do I know which content to go with and how should be the pricing strategy for my content?Reply to Primrose

Hi Primose! You’re welcome! So glad you found this post helpful! As far as which content to go with, I would make sure you are reading other content marketing blogs and gathering ideas for future projects and blog posts. You can also use Buzzsumo to check what is popular in your niche topic! As for a pricing strategy, I tell my writers for blog writing to price at around $.10/word. All other types of copy like website copy, landing page copy goes up!Reply to Elna


Leave a Reply

Your email address will not be published. Required fields are marked *